BIGADDA is an Indian e-commerce website owned by Reliance Entertainment, part of the Reliance Anil Dhirubhai Ambani Group.
BIGADDA claims that the top 20 cities account for 45% users from
within India while 40% of the users come from Tier III cities
like Tuticorin, Bhilai,Amritsar, Guwahati, Surat, Nasik.[1]
Dataquest,
a popular IT journal also featured BIGADDA along with sites like IndyaRocks & BharatStudent as one of the top 25 web 2.0 start-ups
in India.
Criticism
Bigadda's site looks like it offers free blog services, but in
reality it doesn't.
Bigadda's site sells products online. They have a poor track
record of dispatching ordered products. There were numerous instances where
duplicate products were shipped instead of purchased originals, faulty products
delivered, orders delayed for more than a month after receiving payment, etc.
The customercare service is so poor that their primary lines are often
redirected and some phone numbers suspiciously keep one on hold for hours
together without any response repeating the pre-recorded message that all the
customer service executives are busy.
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